HubSpot Tutorials On Demand
As Diamond HubSpot Partners, we spend loads of time showing clients and non-clients alike how to make the platform work for them. Want to learn something new about HubSpot? You’re in the right place!
Have a HubSpot conundrum you’re looking to solve? Give us a shout!
Let’s Dig Into Your
Digital Strategy
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Let’s Dig Into Your
Digital Strategy
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Let’s Talk About Your
Website Project
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Industry Average Cost Per Click
Business Category
Average Cost Per Click
B2B Industry Benchmarks
We have compiled the benchmarks below based off of data we have collected with our own clients, what agency partners and colleagues share with us, and from paid business intelligence services of which we are members. These numbers are meant to provide ballpark estimates – your mileage may vary!
Automotive SaaS
Website visitor → Lead conversion rate: 1.8%
Lead → MQL conversion rate: 36%
MQL → SQL conversion rate: 35%
SQL → Opportunity conversion rate: 46%
Opportunity → Closed sale conversion rate: 34%
Chemical / Pharmaceutical SaaS
Website visitor → Lead conversion rate: 2.7%
Lead → MQL conversion rate: 48%
MQL → SQL conversion rate: 45%
SQL → Opportunity conversion rate: 43%
Opportunity → Closed sale conversion rate: 40%
Education SaaS
Website visitor → Lead conversion rate: 1.6%
Lead → MQL conversion rate: 47%
MQL → SQL conversion rate: 38%
SQL → Opportunity conversion rate: 39%
Opportunity → Closed sale conversion rate: 41%
Financial SaaS
Website visitor → Lead conversion rate: 1.7%
Lead → MQL conversion rate: 38%
MQL → SQL conversion rate: 40%
SQL → Opportunity conversion rate: 45%
Opportunity → Closed sale conversion rate: 34%
Hospitality SaaS
Website visitor → Lead conversion rate: 1.7%
Lead → MQL conversion rate: 46%
MQL → SQL conversion rate: 36%
SQL → Opportunity conversion rate: 37%
Opportunity → Closed sale conversion rate: 35%
Insurance SaaS
Website visitor → Lead conversion rate: 1.8%
Lead → MQL conversion rate: 38%
MQL → SQL conversion rate: 26%
SQL → Opportunity conversion rate: 39%
Opportunity → Closed sale conversion rate: 35%
Marketing SaaS
Website visitor → Lead conversion rate: 1.2%
Lead → MQL conversion rate: 40%
MQL → SQL conversion rate: 36%
SQL → Opportunity conversion rate: 38%
Opportunity → Closed sale conversion rate: 39%
Retail / eCommerce SaaS
Website visitor → Lead conversion rate: 2.3%
Lead → MQL conversion rate: 41%
MQL → SQL conversion rate: 35%
SQL → Opportunity conversion rate: 42%
Opportunity → Closed sale conversion rate: 30%
Telecommunications SaaS
Website visitor → Lead conversion rate: .9%
Lead → MQL conversion rate: 46%
MQL → SQL conversion rate: 34%
SQL → Opportunity conversion rate: 40%
Opportunity → Closed sale conversion rate: 36%
CRM SaaS
Website visitor → Lead conversion rate: 1.9%
Lead → MQL conversion rate: 37%
MQL → SQL conversion rate: 44%
SQL → Opportunity conversion rate: 49%
Opportunity → Closed sale conversion rate: 35%
Design SaaS
Website visitor → Lead conversion rate: .8%
Lead → MQL conversion rate: 38%
MQL → SQL conversion rate: 32%
SQL → Opportunity conversion rate: 46%
Opportunity → Closed sale conversion rate: 35%
Entertainment SaaS
Website visitor → Lead conversion rate: 1.7%
Lead → MQL conversion rate: 41%
MQL → SQL conversion rate: 39%
SQL → Opportunity conversion rate: 45%
Opportunity → Closed sale conversion rate: 42%
Healthcare SaaS
Website visitor → Lead conversion rate: 1.7%
Lead → MQL conversion rate: 47%
MQL → SQL conversion rate: 45%
SQL → Opportunity conversion rate: 40%
Opportunity → Closed sale conversion rate: 36%
Industrial SaaS
Website visitor → Lead conversion rate: 2%
Lead → MQL conversion rate: 45%
MQL → SQL conversion rate: 37%
SQL → Opportunity conversion rate: 43%
Opportunity → Closed sale conversion rate: 39%
Legal SaaS
Website visitor → Lead conversion rate: 1.2%
Lead → MQL conversion rate: 40%
MQL → SQL conversion rate: 42%
SQL → Opportunity conversion rate: 44%
Opportunity → Closed sale conversion rate: 40%
Project Management SaaS
Website visitor → Lead conversion rate: 1.6%
Lead → MQL conversion rate: 44%
MQL → SQL conversion rate: 36%
SQL → Opportunity conversion rate: 43%
Opportunity → Closed sale conversion rate: 35%
Security SaaS
Website visitor → Lead conversion rate: 1.6%
Lead → MQL conversion rate: 40%
MQL → SQL conversion rate: 36%
SQL → Opportunity conversion rate: 40%
Opportunity → Closed sale conversion rate: 36%
Get the Most out of HubSpot with Expert Management
Please fill out the form below and we will get in touch to talk about your use case and how HubSpot management can help.
Ready To Get started?
Fill out the form below to schedule a call with one of our experts. On the call we'll discuss your current marketing efforts and how we can work together fill your pipeline, book more demos, and close more sales.

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Let's Get Started on
your HubSpot Audit
Please fill out the form below so we can match you for a discovery call with the best HubSpot specialist for your company, industry, and HubSpot package.

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Onboarding HubSpot
Shoot us your info and we’ll match you for a discovery call with a HubSpot onboarding specialist who is a great fit for your business, industry, and onboarding needs.

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Ready to get your
systems talking?
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Need Implementation Help to Make HubSpot Work For You?
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Let’s Talk About Your
Sales Hub Needs
Fill out the form below and we’ll match you with a HubSpot expert who is a great match for Sales Hub + your industry.
Let’s talk about your
Marketing Hub Needs
Fill out the form below and we’ll match you with a HubSpot expert who is a great match for Marketing Hub + your industry.
Let’s talk about your
Service Hub Needs
Fill out the form below and we’ll match you with a HubSpot expert who is a great match for Service Hub + your industry.
Want to Talk HubSpot?
Fill out the form below and one of our HubSpot specialists will be in touch.
How can we help your cause?
Please fill out the form below and one of our digital experts will get back to you shortly.
HubSpot Marketing Hub Onboarding | ![]() |
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Import and create contacts in HubSpot CRM | ![]() |
Limited |
Assistance with adding HubSpot tracking code to your website | ![]() |
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Integrate your existing CRM with HubSpot | ![]() |
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Assistance with connecting your social media accounts | ![]() |
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Connect your domain to HubSpot blog and landing pages | ![]() |
Limited |
Create personalized and branded HubSpot email templates | ![]() |
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Set up Salesforce integration with HubSpot | ![]() |
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Set up personas and ICPs for ABM campaigns | ![]() |
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Set up automations to populate ABM settings | ![]() |
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Create forms and CTA replacements for your website | ![]() |
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Create email nurtures & guide your team | ![]() |
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Online platform training sessions for you and your team | 2 hours included | ![]() |
1-on-1 campaign strategy session | 2 hours included | ![]() |
Set up forms in HubSpot | ![]() |
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Assistance with setting up chatbot in HubSpot | ![]() |
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Assistance with setting up advanced reporting in HubSpot | ![]() |
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Assistance with migrating blog posts to HubSpot | 2 hours included | ![]() |
Access to team of full-stack developers for advanced integrations | ![]() |
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White-glove, 1-on-1 onboarding, implementation and support | ![]() |
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HubSpot Sales Hub Onboarding | ![]() |
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Import and create contacts in HubSpot | ![]() |
Limited |
Assistance adding HubSpot tracking code to your website | ![]() |
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Assistance setting up email templates | ![]() |
Limited |
Guidance on Gmail and Outlook integration with HubSpot | ![]() |
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Mapping custom objects to HubSpot objects | ![]() |
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Migrating parent/child relationships | ![]() |
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Assistance importing large databases | ![]() |
Limited |
Pipeline customization & automation | ![]() |
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Contact ownership automations | ![]() |
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Meeting link creation | ![]() |
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Sequence creation & best practices | ![]() |
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Forecasting & reporting | ![]() |
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Sales Hub training | 2 hours included | ![]() |
Onboarding and enablement session | 2 hours included | ![]() |
Guidance on integrating a BI tool (e.g. Grow, Databox) | ![]() |
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Assistance setting up advanced reporting in HubSpot | ![]() |
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Assistance implementing chatbot | ![]() |
Limited |
Access to team of full-stack developers for advanced integrations | ![]() |
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White-glove, 1-on-1 onboarding, implementation and support | ![]() |
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HubSpot Service Hub Onboarding | ![]() |
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Adding users and setting up teams | ![]() |
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Assistance with adding HubSpot tracking code to your website | ![]() |
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Integrate your existing systems with HubSpot | ![]() |
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Connecting subdomain to knowledge base | ![]() |
Limited |
Assistance defining ticket process | ![]() |
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Create custom ticket properties | ![]() |
Limited |
Guidance on creating ticket-based workflows | ![]() |
Limited |
Guidance on creating customer feedback campaigns | ![]() |
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Online training for you & your team | 2 hours included | ![]() |
Assistance with setting up forms for incoming tickets in HubSpot | ![]() |
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Assistance with setting up advanced reporting in HubSpot | ![]() |
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*Table above reflects starting services for the 6- to 8-Week Onboarding Package
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Elements of an ABM Campaign
No doubt, ABM campaigns are the future of forward-thinking businesses and nonprofits of all sizes.
abm automationabm programsabm successabm campaignabm campaignsabm campaign examplesabm marketing automationabm strategycore components -
Get Your Donations from HubSpot to QuickBooks in a Zap!
Mandy is back with another HubSpot tutorial video!
HubSpot for NonprofitsHubspot TutorialsQuickBooksHubSpot to Quickbookszapier quickbooksquickbooks integrationhubspot integrationshubspot app marketplacehubspot payments -
Grant Management for Nonprofits Inside of Hubspot!
Grant management and tracking donations is time consuming and inefficient.
HubSpot for NonprofitsHubspot TutorialsHubSpot Grant Managementgrant trackingfree crm for nonprofitshubspot for nonprofits reviewhubspot nonprofit case studieshubspot for educationtechsoupnonprofit institutionshubspot track donationsGrant Managementnonprofit app integration -
Set It & Forget It: Automated Year-End Giving Campaigns in HubSpot
Don’t let potential donors slip away, especially at the end of the year!
HubSpot for NonprofitsHubspot TutorialsCampaign AutomationHubSpot Campaign AutomationYear-End Marketing CampaignMarketing Campaign
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Send Gifts, Stat! Automatic Gifting Throughout the Sales Process with HubSpot
Chances are you’re already great with nurturing and closing leads through the sales process.
Hubspot TutorialsIntegrationsSales ProcessMarketing Campaign AutomationMarketing AutomationMarketing DataGifting Automation -
Automatic Gifting Based on Deal Stage, Buying Role, & More with Postal.io & HubSpot
Need to send gifts to a prospect? To a new employee? To celebrate a client milestone?
Hubspot TutorialsCampaign AutomationIntegrationsGifting AutomationDeal StageBuying RolePostal.ioHubSpotMarketing Campaignsaccount base marketingabmbuying rolemarketing lifecycle stage automationpostal.io hubspotdeal stagepostal io reviewspostal io integration -
Outreach>HubSpot Data Sync Enrichment for Reporting on Prospecting
If you're using Outreach for prospecting and HubSpot for the rest of your sales process - even if you've integrated both! - you've probably experienced the headaches of jumping from one platform to the other - especially for your reporting needs.
Hubspot TutorialsIntegrationsMarketing ReportsHubSpot Data SyncData Sync EnrichmentData ReportingLead ProspectingOutreach DataSyncing Prospecthubspot and outreachprospecting outreachhubspot to outreach integrationimprove customer outreachoutreach integrationshubspot seamless integrationenriching databest hubspot sales integration -
Getting More Out of Outreach Through Contact & Data Sync with HubSpot
Integrating Outreach to HubSpot helps boost lead generation via faster and more consistent touches, lower costs and less stress.
Hubspot TutorialsIntegrationsOutreach Dataoutreach integrationshubspot seamless integrationLead Li Through Contact & Data Sync with HubSpotSync OutreachHubspot DataOutreach Hubspot IntegrationSync Contact Datahubspot data syncdata sync softwaredata sync by hubspot -
Your ABM Flow Blueprint with Hubspot, ZoomInfo, & Bombora
Is your ABM roadmap ready?
Hubspot TutorialsIntegrationsABM StrategyABM flowABM BlueprintZoominfo InboundBuyer-led ABMMeasuring ABMzoominfo abmzoominfo icphubspot zoominfo integrationaccount based marketing -
Connecting the Dots: ABM Automations in HubSpot with ZoomInfo & Bombora
It's hard to overstate how effective ABM strategies can be - especially for the B2B space.
abm automationHubspot Tutorialshubspot integrationsIntegrationsHubSpotABM StrategyAutomation dotsZoominfo integrationsBombora Integrationhubspot target accountsaccount based marketing strategyabm statistics 2022hubspot abm toolsaccount-based marketing automationhubspot and zoominfo integration
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Done for You: External Reporting Solution in HubSpot for Lead Gen Companies
Want to know how we dealt with a client's HubSpot hang up around their own complicated reporting requirements ?
Hubspot TutorialsHubSpotSales Hublead generationhubspot softwareCRM softwarelead reportslead generation toolslead generation b2blead generation companiesCRM reportinghubspot marketingLead Gen Reporting Solution -
ICYMI: HubSpot Split Deals - NEW Sales Hub Enterprise Feature!
If you need to split a deal with a team member and involve multiple parties, you have to create new deals and divide the total upfront.
Hubspot TutorialsHubSpotSales HubSales Hub EnterpriseEnterprise Sales SoftwareCRM deals splitCRM split dealssplit functionalityhubspot sales hub professionalsales hub enterprise hubspotslickdealshubspot sales enterprise featuresales hub enterprise pricingSales enterprise CRMHubspot CRMhubspot deal splithubspot sales dealsdigital reach online solutions -
Sales Time-Saver: Setting ICP Tiers Automatically in HubSpot
Sales reps have enough on their plate without having to spend time configuring ICP tiers manually.
Hubspot TutorialsSales Hubdigital reach online solutionsICP tierhubspot7 score propertyICP workflow templatehubspot integrationtag automationhubspot ICP tier settinghubspot ideal customer profileicp tier settingmanual lead scoring hubspothubspot abm certificationpredictive lead scoring hubspothubspot score propertyHubSpot ICP Tiers Automation
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ABM Tool Comparison: Which is the Best for You?
So many ABM tools, so little time. Which one works best to get the most out of your ABM automations?
Hubspot TutorialsMarketing Hubabm toolshubspot abm softwarehubspot marketing hubcompare hubspot marketing hubabm marketinghubspot abm guideabm platformsbest abm softwarehubspot account-based marketing -
How to Build A Simple or Complex Welcome Series Workflow in HubSpot
Here's a quick guide on building a welcome series workflow in HubSpot.
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Nurture Workflows: Segmenting for Relevant Smart Content & Personalized Experience
The secret to powering up your nurture campaigns with personalized content is segmenting, segmenting, segmenting!
Hubspot TutorialsMarketing Hubworkflow management toolnurture workflowssegmentationsmart contentsmart lead nurturingsegmentation workflowslead nurturingnurture campaignsnurture contentautomated lead nurturingemail nurture cadencenurture track -
Using HubSpot Workflows for Aircover & Updating Ad Audiences
When it comes to ABM, timing is everything!
Hubspot TutorialsMarketing Automationhubspot integrationMarketing Hubhubspot workflow best practiceHubspot Adsusing hubspot workflowshubspot audienceads limits increase hubspothubspot ads audiencesdeal-based workflows hubspothubspot workflow apihubspot campaignshubspot ads reporting -
Using Smart Content & Workflows to Deliver Personalized Landing Pages in HubSpot
When you're running an event or launching a new product, a landing page is a marketing must-have to help amplify and personalize your messaging.
Hubspot TutorialsMarketing Hubhubspot pageshubspot smart contenthubspot dynamic content emaildynamic personalization hubspotsmart content email hubspothubspot email smart rulehubspot personalization token list -
Create Your Dynamic Hubspot Pricing Pages for SaaS, Promos, and Beyond!
Pricing can be a tricky thing, especially for SaaS companies who need to offer pricing variations for leads opting for free trials or demo bookings or for clients needing add-ons like onboarding, additional services, etc.
Hubspot TutorialsMarketing Hubdynamic pricinghubspot dynamic pageshubspot dynamic content in emailpricing modelspricing strategies with examplespricing strategy business plandynamic website pageshubspot dynamic landing pageshubspot landing pageshubspot dynamic contenthubspot landing pages templates -
Mark Contacts as Marketing Contacts in HubSpot
You probably have a lot of contacts in your HubSpot account.
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How to Quickly Connect & Enable Your Team in HubSpot
Join Mandy in this quick HubSpot tutorial to learn how to connect your teams to the CRM by setting up HubSpot's out-of-the-box email, calendar, meeting links, and integrated app tools today.
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How to Reformat Dates in HubSpot Without Operations Hub?
Using HubSpot but don't have Operations Hub?
Hubspot Tutorialsdate formatdate formatinghubspot date propertiesfix formatting issues hubspothubspot scheduled workflowshubspot workflowshubspot operations hubhubspot date time formatzapierhubspot workflow triggersOperations hubHubspot Format Data Action -
One Time Discounts and HubSpot Payment Links
Everybody loves a good discount, right?
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